American Honda Motor Co., Inc.

As Honda’s Social Media Community Manager, I executed the following:

As the manager of Honda's community engagement program, I oversaw social media channels that reached a total of 5+ million followers across Facebook, Twitter, Instagram, YouTube, and Reddit. In addition to managing customer engagement, I played a key role in developing on-brand copy and providing editorial feedback for Honda, Honda Stage, and Honda Gaming channels. I also contributed to brainstorming ideas that connected and engaged with digital communities, including the 2020 Zodiac year campaign. The campaign successfully generated 17K+ Instagram engagements.

1. Developed trendy

Community Engagement

and Social Strategies.

I supported Honda’s influencer marketing program on a project-to-project basis by vetting influencers for Honda, Honda Stage, Honda Gaming, Acura, and Acura Music.

2. Established diverse

audience reach by leveraging

strategic partnerships

and branded content.

With my PR background always in mind, I executed social listening practices and created several reports. Examples: Crisis reporting, trend forecasting, etc.

3.Engaged in proactive

social listening and

skillful crisis management.

I leveraged social media tools such as Sprinklr, Digimind, and Traackr to execute community engagement, influencer marketing, trend forecasting, crisis management, and elevate brand presence.