Launched in September 2024, Curioso was created to spark curiosity, wonder, and a lifelong love of learning in kids everywhere. Built on a foundation of 25,000 high-quality titles - including one of the world’s leading nonfiction libraries for children - Curioso offers a safe, thoughtfully designed space where kids can explore their interests and grow through discovery.
Content Strategy & Production Leadership
At Curioso, I built structured social content systems and led brand storytelling across organic channels.
My role included:
– Developing content calendars and campaign frameworks
– Writing short-form scripts aligned with key education and wellness moments
– Leading end-to-end creator partnerships, from sourcing to final delivery
– Co-leading a full-scale photo and video shoot to establish foundational brand assets
– Tracking performance metrics to inform creative iteration and content direction
The shoot produced evergreen creative used across social and broader marketing channels, strengthening visual identity and creating a scalable content library.
With no paid amplification, the focus was on building durable creative infrastructure while using organic performance data to continuously refine messaging and format.
*All work shown is for portfolio purposes only and remains the property of the respective brand.