Hey! I’m Christine.

Manila-born, California-built. Not your typical marketer.

I’m a creator and builder at heart. My bread and butter is brand marketing, social media strategy, content creation, influencer and UGC campaigns, and performance-driven analytics. Every strategy I craft is tailored to your brand—built to boost awareness, grow digital communities, and drive real revenue.

ABOUT CHRISTINE

Christine Bumatay is a Manila-born, San Francisco Bay Area–based brand and social media marketer with nearly a decade of experience turning ideas into impact. She’s done it all—brand strategy, email, paid social, blog, SMS—and worn the hats of copywriter, photographer, videographer, content strategist, and creative director (sometimes all in the same week).

She’s partnered with scrappy startups and household names, running campaigns across events (All Things Go, what’s up!), print (Us Weekly, looking at you) and digital — with strong executions like celebrity / influencer collabs (hi, Mandy Moore and @Dudettewithsign!) and building UGC creator programs. A 1.5-generation Filipina immigrant, Christine knows a thing or two about turning nothing into something unforgettable. She’s fluent in Gen X, Millennial, Zillennial, and Gen Z slang (and still learning Gen Alpha).

Since launching her career in social in 2016, one thing’s stayed the same: when brands want to go from stale to iconic, they call her.

E-Meet Me